Strategy for Survival describes how to formulate an organisational strategy, devise plans for its implementation, and effectively beat the COVID-19 crisis.The book provides a logical step-by-step approach to strategy development, business planning, and cascading those plans through every level of an organisation. By guiding the reader through the often-complicated process of implementing an organisational strategy, the book explains how to translate the strategy into plans, tasks, action and survival, through effective communication and the active involvement of everyone in the organisation.